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E-mail can be a very effective communication tool for many businesses when it is handled properly. The speed, ease and interactive nature of e-mail coupled with clear messages can be an effective way to communicate with customers, vendors and employees.
Unfortunately, not all e-mail senders communicate clearly and in a business manner. Consider the following two messages:
“hi bill we got your order and wanted some more info. whats your address/? we need the po# 2 thnx jim”
Thank you for your order. We need some additional details to get the order processed and shipped quickly. Please provide a shipping address and a purchase order number.
Thanks again for the order. We appreciate your business.
Which one do you think makes the better impression on your customer?
E-mail can be a great tool. But remember that it will only be effective if it used properly. Never put anything in an e-mail you wouldn’t want someone to see.