Commercial Banking Clients

The Coon Family

Owners, Trilogy Excursions

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“There are three words that would describe our relationship with Bank of Hawaii: personalized, professional, partnership. And that’s the way that it should be with a banking relationship.” —Rand Coon

Trilogy Excursions is a multigenerational family business that started with two brothers, Eldon and Afton Coon. Now Eldon’s sons, Rand and Jim, and the third generation—the “cousin consortium” of their six adult children—work together. The company is celebrating its 50th anniversary in 2023.

After sailing around the South Pacific for a year and a half in a 50-foot trimaran they built themselves, Jim and Rand fell in love with Hawaii and settled on the island of Maui. In 1973, they decided to create a day experience much like their South Pacific cruise, which would show their guests the best day of their vacation by featuring good food with good friends, white sand beaches and beautiful snorkeling. Their crews are educated in Hawaiian culture, history, flora and fauna, and sharing that manao (insight) is part of the engaging hospitality they offer to guests. Early on, the company set the boating-industry standard for environmental awareness and continues to work toward a long-term goal of becoming net zero as part of doing the right things for the environment.


2022 Annual Report

125 Years: Celebrating Our Stories

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